Social Media

Instagram. Pinterest. Facebook. twitter. TikTok. These are the languages through which brands communicate with their customers. Fortunately, I'm an excellent linguist, and can tell your brand's story through authentic, engaging social content. 

NOËLLE FLOYD:

While at NOËLLE FLOYD, I created and managed a complete social media content calendar for all channels. I managed a content creator, and together we produced all content for the feed. In addition, I wrote all copy and was in charge of posting all assets both in-app and using Sprout Social. The creative consistency and voice of the feed leveled up during this time, which was reflected in our engagement and follower rates. More social media posts containing my contributions with this company can be found on their feeds between 11/30/2023 and 6/19/2024.

• Instagram (also reposted to Facebook with unique UTMs):

  • Anne Kursinski “Happy Horse” reel designed to increase engagement and go “viral” within the equestrian community

  • Brendan Wide Bridleless Riding reel that went in tandem with a high performing blog post, resonating with NF’s corse audience

  • Ansley Bevan’s Equestiran Voices Podcast launch post with a quote highlight carousel designed to spark conversation and drive podcast listens

• TikTok:

  • Tik Maynard Teaches How to Play with Your Horse course launch post

  • Patience Pays Off with Lily Chandler blog post launch post

• YouTube:

  • Tik Maynard Introduces Play with Your Horse launch video

  • Blanketing Tips & Tricks with Max Corcoran YouTube short

Cloth & Paper:

While at Cloth & Paper, I created and managed a complete social media content calendar for all channels. I managed a small team of content creators, and together we produced all content for the feed. I wrote all copy & approved all creative assets. More social media posts containing my contributions with this company can be found on their feeds between 6/13/2023 and 11/30/2024.

• Instagram (also reposted to Facebook with unique UTMs):

  • 2024 Dated Insert Collection teaser carousel post designed to increase excitement for the collection

  • 100 Day Healthy Habit Tracker Sticky Note reel with the goal of increasing subscription box sign-ups

  • September Subscription Box reveal carousel, part of a successful strategy to reveal the majority of the contents up front rather than only a few products

• TikTok:

  • Build Your 2024 Planner post designed to inspire customers to create their dream planners for the upcoming year

  • 2023 Fall Aesthete Subscription trailer, designed to showcase the products in the box while also creating a “vibe”

• YouTube:

  • October Sub Box Unboxing Video - these were done on a monthly basis, and detailed all items in the box as well as creative ways to use them

  • 2024 Dated Insert Deep Dive, which gives more insight into the collection as well as tips/tricks for better planning

Other Work:

While these are all recent examples, I have also managed the social media and content feeds for such brands as Sierra Designs, System76, VYNL Race Bikes, Zero Motorcycles, and Bell Helmets (multiple channels), and am happy to provide additional examples of social media posts that I created, managed, or a combination of both, upon request.