content Creation

The need for unique brand stories is critical to success in today's marketing landscape. good content goes beyond producing short term desire for one product or promotion - good content creates long term, authentic connections between the reader and the company. Let me tell your story. 

Written/Blog:

• Financially focused blog post for Charityvest which called out the deeper, more emotional benefits of purposeful giving beyond the tax breaks.

• SEO rich Krimson Klover informational blog post which gave customers important information regarding base layers while also weaving in the story of Krimson Klover’s special base layer features.

• Sierra Designs blog post showcasing the history of the brand and launching a larger Social Media strategy linked to archive images, workbooks, and product sketches. 

• VYNL Race Bikes blog post featuring some of the best coffee shops in NorCal paired with ride routes - created brand loyalty with high quality content that was purely aimed at storytelling / providing value to the user.

Video Direction/Production:

• Evergreen video for System76 showcasing the 100% in-house production of their Thelio desktop computer.

• Teaser video for System76 which focused on different “users” and their potential “dream desks” that would center around the Launch Lite keyboard, along with the catchphrase “When all you need is keeb.” Believe me, custom keyboard enthusiasts got it.

• A video intentionally crafted in an organic style for Sierra Designs that launched their newer, more inclusive mission statement (written by yours truly), and also introduced their audience to the Aspiring Artist Program cohort.