Good marketing is more than just creating a buzzy catch phrase or cracking the latest social media algorithm. Good marketing is, at its roots, good storytelling. So - what makes a good story? First off, know your audience - who is the story being told to? Second off, know your hook - what will capture your audience's imagination? And finally, execute with authenticity - be the truest, boldest version of yourself in the telling and bring your audience to their feet.
This is the methodology I bring to any marketing related role, and it’s always produced work that I’m proud of.