Email Marketing

You have a promotion you need to communicate, or a sale, or a new blog post is up on the website, or a piece of PR just landed. How do you let your customers know what's happening with your brand? Email Marketing. I have experience in Klaviyo, Mailchimp, Salesforce, and Constant Contact, and can create compelling email marketing campaigns leveraging your brand's target initiatives. 

The following email campaigns were done for various brands in a variety of industries:

• Sierra Designs - Flex Capacitor Update Campaign - Already a customer favorite, the Flex Capacitor received some key updates, including a first of its kind fanny pack version. This email / campaign helped make the Flex Capacitor that month’s top performing product for the brand, and we sold out of the fanny pack version pretty soon after this email went out.

• Cloth & Paper - The Happy Hour Collection / October Subscription Box - Every Thursday, Cloth & Paper had a live event on Instagram and YouTube called Happy Hour, where specific products were either launched or featured. These events came with an accompanying email to boost sales of specific products, as well as promote other brand initiatives such as our monthly planning subscription boxes.

• System76 - Happy New Year Email - System76 is a brand with an extremely distinct voice, and while I was there, I loved to consistently delight and surprise our community. Every so often, these purely brand/good vibe emails were sent out with humorous copy that resonated with the core audience. In this particular Happy New Year email, the CTA went to a special fireworks .gif.

• NOËLLE FLOYD - Peter Wylde Course Launch - This email was meant to create excitement with existing customers for a new course with one of the company’s most popular instructors, Olympian Peter Wylde. Open rate was 85% with a CTR of 72%.